home

=Welcome to Nanyang Polytechnic - Diploma in Marketing=
 * ~ ==[[image:sg-nyp.jpg width="310" height="225"]]== ||~ == ==

==== We provide quality education and training to prepare students and adult learners for work and life, equipping them to be life-long learners to contribute to the technological, economic and social development of Singapore. ====

We will harness our resources, expertise, creativity and innovation to support the development of business and industry and to complement Singapore's globalization efforts.
|| =Diploma in Marketing=

[[image:introduction.jpg width="95" height="58"]] **Introduction**
Marketing is an important function within any organisation. It is a critical business development tool in enhancing the company's mindshare, heart-share and most importantly market share. Today, a company's success depends on its ability to identify and understand customers' needs as well as how well the company is able to exceed the customers' expectations. With info-communication technology (ICT) and changing consumer demands in an increasingly competitive globalised economy, the role of marketing management is expected to be extremely challenging and the demand for marketing professionals will continue to soar.

The Diploma in Marketing helps students develop critical insights into an organisation's marketing efforts by learning how marketing works. The courses teaches the students to identify and understand how companies can effectively position themselves to create the desired image in the minds of their target customers. Apart from the traditional approaches of marketing such as the marketing mix, students will receive training in emerging areas such as services marketing, integrated marketing communications and brand management.

Students that graduated from Diploma in Marketing can expect to be employed at executive or management positions in a wide range of challenging and rewarding career opportunities such as advertising, event management, marketing research, branding, public relations, customer services and business development in local or multinational companies. In addition, the value added capabilities of marketers will also ensure that graduates will be in demand in all industries and be presented with wide opportunities to pursue fulfilling and financially rewarding careers.

This course aims to:
 * provide students with a comprehensive broad-based business education through carefully selected core business modules and an understanding of business process development and operation;
 * provide an adequate level of specialisation through careful selection and phasing of specialized modules in related marketing studies within the course;
 * enable total student development through a value-added education, training and other capabilities development including developing an entrepreneurial mindset;
 * train and develop students in a practice-oriented learning environment such as our unique Teaching Enterprise Project (TEP), industrial placement programmes and case study-based learning;
 * enable student to develop essential life-long skills such as creative thinking, problem-solving and analytical abilities, communication, interpersonal and IT skills; and
 * develop students with a regional and global mindset who can contribute productively in a borderless business world.

[[image:LegoStructure.GIF width="126" height="94"]] Course Structure

 * === Year One === ||
 * **BM0002** || Accounting for Asset ||
 * **BM0003** || Principle of Account ||
 * **BM0007** || Microeconomics ||
 * **BM0008** || Macroeconomic ||
 * **BM0011** || Statistical Theory for Business ||
 * **BM0012** || Statistical Methods for Business ||
 * **BM0016** || Principles of Management ||
 * **BM0019** || Principles of Marketing ||
 * **BM0022** || Effective Writing Skills ||
 * **BM0701** || Effective Oral Communications ||
 * **BM0702** || Internet & Web Technology ||
 * **BM0703** || Business Software Applications ||


 * ===** Year Two **=== ||
 * **BM0052** || Business Finance ||
 * **BM0075** || Essentials of Financial & Management Accounting ||
 * **BM0078** || Marketing Management ||
 * **BM0084** || Teaching Enterprise Project ||
 * **BM0085** || Introduction to Business Process & Project Management ||
 * **BM0086** || Customer Service & Personal Presentation ||
 * **BM0208** || Essentials of Retail Studies ||
 * **BM0741** || ICT Applications for Business ||
 * **BM0742** || Business Law ||
 * **BM0292-298** || Complementary Electives (to be offered in Year 2) ||
 * **BM9865** || National Education ||


 * === Year 3 === ||
 * **BM0055** || Human Resource Management & Practices ||
 * **BM0140** || Consumer Behaviour ||
 * **BM0165** || Industrial Placement Programme (Overseas/Local) ||
 * **BM0169** || Customer Relationship Management ||
 * **BM0180** || International Business Management ||
 * **BM0185** || Entrepreneurship ||
 * **BM0623** || Public Relations and Communications ||
 * **BM0275** || International Marketing ||
 * **BM0285** || Brand Management ||
 * **BM0386** || Services Marketing Management ||
 * **BM0280** || Integrated Marketing Communications ||
 * **BM0283** || Personal Selling and Negotiation Skills ||
 * **BM0284** || Marketing Research ||